Narrow search
Showing 1 - 8 of 8
Cover Image
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Cover Image
Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships
Gautam, Vikas; Sharma, Vikram - In: Theoretical economics letters 8 (2018) 11, pp. 2444-2459
Persistent link: https://www.econbiz.de/10011911692
Cover Image
Does consideration for future consequences matter in consumer decision to rent electric vehicles?
Srivastava, Ankur; Gautam, Vikas; Sharma, Vikram - In: Energy policy 181 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014479168
Cover Image
Service quality perceptions of customers about mobile telecommunication services : a case of India
Gautam, Vikas - In: Journal of global marketing 28 (2015) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10010520771
Cover Image
Understanding roles of institution based trust and social interactions in social commerce environment
Gautam, Vikas - In: Journal of organizational computing and electronic commerce 34 (2024) 2, pp. 65-84
Persistent link: https://www.econbiz.de/10014554240
Cover Image
An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty : evidence from India
Gautam, Vikas - In: Journal of promotion management : JPM 21 (2015) 5, pp. 584-600
Persistent link: https://www.econbiz.de/10011433565
Cover Image
Gandhian values and consumption behavior : scale development and validation
Mishra, Anubhav A.; Sharma, Suresh C.; Gautam, Vikas; … - In: Journal of strategic marketing 27 (2019) 6, pp. 465-482
Persistent link: https://www.econbiz.de/10012202766
Cover Image
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012227519