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Ostentation and funk : an integrative model of extended and expanded self theories under the lenses of compensatory consumption
Abdalla, Carla Caires; Zambaldi, Felipe - In: International business review : the official journal of … 25 (2016) 3, pp. 633-645
Persistent link: https://www.econbiz.de/10011488275
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Store patronage and retail competition in emerging markets
Barki, Edgard; Zambaldi, Felipe; Lourenço, Carlos Eduardo - In: International journal of business and systems research 10 (2016) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10011671075
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Building loyalty in e-commerce : does consumer income matter?
Ferreira, Viviane Moura Rocha; Parente, Juracy; … - In: International journal of business and systems research … 14 (2020) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10012168745
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Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 108-119
Persistent link: https://www.econbiz.de/10012258192
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Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe - In: Journal of retailing and consumer services 68 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
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Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of retailing 97 (2021) 4, pp. 545-560
Persistent link: https://www.econbiz.de/10013270696