Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, and Marcos Fava Neves
| Year of publication: |
2020
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|---|---|
| Authors: | Guissoni, Leandro Angotti ; Rodrigues, Jonny Mateus ; Zambaldi, Felipe ; Neves, Marcos Fava |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 2, p. 108-119
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| Subject: | Brazil | channel formats | consumer package goods | distribution measures | emerging markets | Vertriebsweg | Distribution channel | Brasilien | Schwellenländer | Emerging economies | Marktanteil | Market share | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2020.1742052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258192