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Consumer behaviour
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Bibliometrics
6
Bibliometrie
6
Brand image
5
Markenimage
5
Consumer attitudes
4
Systematic literature review
4
TCCM framework
4
Verbrauchereinstellung
4
Beziehungsmarketing
3
Relationship marketing
3
Arbeitszufriedenheit
2
Brand
2
Business Ethics
2
Channel integration
2
Consumer’s Myth
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer behaviour
2
Einzelhandel
2
Environmental consciousness
2
Environmental management
2
Ethical Responsibility
2
Familie-Beruf
2
Green Innovation
2
Green Purchase Intention
2
Green brand equity
2
Green brand trust
2
Green consumption
2
Green marketing
2
Green skepticism
2
India
2
Indien
2
Innovation adoption
2
Innovationsakzeptanz
2
Job satisfaction
2
Lexicometric analysis
2
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English
10
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Saha, Raiswa
7
Jebarajakirthy, Charles
3
Maseeh, Haroon Iqbal
3
Dahiya, Richa
2
Kathuria, Sakshi
2
Kumar, Ramesh J.
2
Manohar, Sridhar
2
Mehta, Pooja
2
Adil, Mohd
1
Alon, Ilan
1
Balaji, M. S.
1
Dhanda, Komal
1
Kapoor, Bharat
1
Kaur, Jaspreet
1
Kumar, J. Ramesh
1
Mittal, Amit
1
Puri, Deepika
1
Raiswa Saha
1
Rana, Sudhir
1
Raut, Sachin Kumar
1
Sangroya, Deepak
1
Sekar, P. C.
1
Sharma, Ajai Pal
1
Singh, Varsha
1
Singla, Himanshu
1
Sivapalan, Achchuthan
1
Starc̆ević, Slađana
1
Tullani, Harsh
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Tyagi, Shivani
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Yadav, Miklesh Prasad
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Marketing intelligence & planning
2
Corporate social responsibility and environmental management
1
International journal of business innovation and research : IJBIR
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of service theory and practice
1
Paradigm : the journal of Institute of Management Technology
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Psychology & marketing
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ECONIS (ZBW)
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Corporate social responsibility and behavioral intentions : a mediating mechanism of brand recognition
Singh, Varsha
;
Kathuria, Sakshi
;
Puri, Deepika
;
Kapoor, …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
4
,
pp. 1698-1711
Persistent link: https://www.econbiz.de/10014325551
Saved in:
3
Green innovation and ethical responsibility : do they improve customer's green purchase intentions?
Tullani, Harsh
;
Saha, Raiswa
;
Dahiya, Richa
- In:
International journal of sustainable entrepreneurship …
3
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012005315
Saved in:
4
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
5
A pathway to technology integration : eliciting consumer’s behavioural intention to use Paytm services
Mehta, Pooja
;
Singla, Himanshu
;
Saha, Raiswa
;
Tyagi, Shivani
- In:
Paradigm : the journal of Institute of Management Technology
25
(
2021
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10012590458
Saved in:
6
Green skepticism : review and research agenda
Sivapalan, Achchuthan
;
Jebarajakirthy, Charles
;
Saha, Raiswa
- In:
Marketing intelligence & planning
42
(
2024
)
8
,
pp. 1541-1580
Persistent link: https://www.econbiz.de/10015200893
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
9
Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory
Maseeh, Haroon Iqbal
;
Sangroya, Deepak
;
Jebarajakirthy, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2302-2327
Persistent link: https://www.econbiz.de/10013465193
Saved in:
10
Determinants of customer buying behaviour in omnichannel retailing : a systematic literature review and future research directions
Sharma, Ajai Pal
;
Starc̆ević, Slađana
;
Raiswa Saha
- In:
Journal of service theory and practice
34
(
2024
)
6
,
pp. 822-863
Persistent link: https://www.econbiz.de/10015198369
Saved in:
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