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~subject:"Consumer behaviour"
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Validation of Consumer Styles...
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Consumer behaviour
Konsumentenverhalten
10
Advertising
5
Werbung
5
Coronavirus
4
Luxury goods
4
Luxusgüter
4
Advertising effects
3
Brand management
3
COVID-19
3
Markenführung
3
Self-construal
3
Werbewirkung
3
Brand image
2
Emotion
2
Empathy
2
Epidemic
2
Epidemie
2
Ethical
2
Experiment
2
Green marketing
2
Guilt
2
Learning process
2
Lernprozess
2
Luxury
2
Markenimage
2
Markov chain
2
Markov-Kette
2
Nachhaltige Entwicklung
2
Open Source
2
Open source
2
Partitioning
2
Project management
2
Projektmanagement
2
Prosocial behavior
2
Social behaviour
2
Social relations
2
Software development
2
Softwareentwicklung
2
Soziale Beziehungen
2
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Undetermined
9
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10
Language
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English
10
Author
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Youn, Nara
9
Cho, Yoon-Na
3
Eom, Hyo Jin
3
Kim, Ha Eun
2
Park, Jaewoo
2
An, Donghwy
1
Kim, Janghyun
1
Kim, Jinhee
1
Kwack, So Yean
1
Kwon, Kyoung-min
1
Lee, Chulsung
1
Lee, Yun
1
Lim, Dong Jae
1
Manchanda, Puneet
1
Nam, Jiyeon
1
Shin, Hanna
1
Spence, Charles
1
Xie, Ying
1
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International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer behaviour : an international research review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara
;
Park, Jaewoo
;
Eom, Hyo Jin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
Saved in:
2
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
3
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
4
Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption
Cho, Yoon-Na
;
Kim, Ha Eun
;
Youn, Nara
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012880162
Saved in:
5
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
6
Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Nam, Jiyeon
;
Lee, Yun
;
Youn, Nara
;
Kwon, Kyoung-min
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 303-313
Persistent link: https://www.econbiz.de/10011570899
Saved in:
7
COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun
;
Cho, Yoon-Na
;
Youn, Nara
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
Saved in:
8
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
Saved in:
9
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
Cho, Yoon-Na
;
Kim, Jinhee
;
Kwack, So Yean
;
Youn, Nara
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 945-968
Persistent link: https://www.econbiz.de/10014296451
Saved in:
10
Consumers' evaluation of ethical luxury advertisements : the roles of ethical consumer guilt and self-construal
Shin, Hanna
;
Youn, Nara
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2197-2212
Persistent link: https://www.econbiz.de/10015210750
Saved in:
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