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~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
37
Marketingmanagement
36
Marketing
28
Konsumentenverhalten
27
Brand management
23
Markenführung
22
Advertising
20
Communication
19
Corporate reputation
18
Firmenimage
18
Public relations
17
Kommunikation
16
Relationship marketing
14
Brand image
13
Markenimage
12
Marketing communications
12
Werbung
12
Beziehungsmarketing
11
Reputation
11
Communications
10
Corporate culture
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Öffentlichkeitsarbeit
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Marketing theory
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United Kingdom
9
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International marketing
7
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Online-Marketing
7
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7
Virales Marketing
7
Brand
6
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6
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Kitchen, Philip J.
23
Shaalan, Ahmed
5
Truong, Yann
4
McColl, Rod
3
Norbani Che Ha
3
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Gupta, Suraksha
2
McColl, Rod S.
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Abosag, Ibrahim
1
Agag, Gomaa
1
Al-Husan, Faten Baddar
1
Al-Twal, Arwa
1
AlHussan, Fawaz Baddar
1
Alhudaithy, Abdullatif I.
1
Ali, Sa'ad
1
Alsarhan, Fadi
1
Anisimova, Tatiana
1
Ashour, Haidy
1
Ben Mrad, Selima
1
Billore, Soniya
1
Dewnarain, Senika
1
Dobre, Costinel
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Eid, Riyad
1
Elshaer, Ibrahim
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Fiedler, Anne
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Fon Sim Ong
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Ganesh B. E.
1
Garg, Akanksha
1
Goldring, Deborah
1
Grimes, Anthony
1
Hackley, Christopher
1
Hegazy, Ahmed
1
Horak, Sven
1
Hutchings, Kate
1
Izzal Asnira Zolkepli
1
Jain, Varsha
1
Jang, Seongsoo
1
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Journal of business research : JBR
4
European journal of marketing : EJM
2
Journal of marketing communications
2
Marketing Intelligence & Planning
2
Asia Pacific journal of marketing and logistics
1
British journal of management
1
EuroMed journal of business
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Consumer Marketing
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Marketing intelligence & planning
1
The SAGE handbook of digital marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
27
Other ZBW resources
3
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
Saved in:
2
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
3
Self-regulation and panic buying : examining the brake mechanism effect on fear of missing out
Anisimova, Tatiana
;
Billore, Soniya
;
Kitchen, Philip J.
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 294-313
Persistent link: https://www.econbiz.de/10015211057
Saved in:
4
Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.
;
Kitchen, Philip J.
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
Saved in:
5
Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling
;
Kitchen, Philip J.
;
Moskovos, Argyris
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
Saved in:
6
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
7
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
8
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
9
Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong
;
Kitchen, Philip J.
;
Shih Shiuan Chew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
Saved in:
10
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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