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~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
31
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31
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24
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Farrelly, Francis
11
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3
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Dobele, Angela
2
Lim, Elison Ai Ching
2
Makkar, Marian
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Smith, Aaron C. T.
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Stewart, Bob
2
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1
Assaf, A. Georges
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1
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Karpen, Ingo
1
Karpen, Ingo O.
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Kock, Florian
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Journal of business research : JBR
4
Journal of marketing communications
2
Sport management review
2
International journal of sport management and marketing : IJSMM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
Sustainable Luxury : An International Perspective
1
The journal of consumer marketing
1
The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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1
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
2
Understanding fan motivation for interacting on social media
Stavros, Constantino
;
Meng, Matthew D.
;
Westberg, Kate
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010425632
Saved in:
3
Revealing the memorial experience through the tourist-led construction of imagined communities
Farrelly, Francis
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012063548
Saved in:
4
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
5
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Saved in:
6
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen
;
Camilleri, Adrian R.
;
Dobele, …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
Saved in:
7
Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
8
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
Saved in:
9
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
10
Exploring the dark side of pet ownership : status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10003709370
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