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Customer knowledge management or customer surveillance
Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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Consumer and brand value formation, value creation and co-creation in social media brand communities
Marchowska-Raza, Magdalena; Rowley, Jennifer - In: The journal of product & brand management 33 (2024) 4, pp. 477-492
Persistent link: https://www.econbiz.de/10015165144
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair; Byrne, Angela; Rowley, Jennifer - In: International journal of retail & distribution management 42 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
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Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed; Rowley, Jennifer - In: The journal of product & brand management 20 (2011) 6, pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Leveraging customer knowledge – profiling and personalisation in e-business
Rowley, Jennifer; Slack, Frances - 2001
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.
Persistent link: https://www.econbiz.de/10009455176
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Product searching with shopping bots
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455177
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Disloyalty: a closer look at non-loyals
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
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Product search in e-shopping: a review and research propositions
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180