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Felt something, hence it works : merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations
King, Dan; Auschaitrakul, Sumitra; You, Yanfen - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1761-1779
Persistent link: https://www.econbiz.de/10015192960
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How kinetic property shapes novelty perceptions
Kim, Junghan; Lakshmanan, Arun - In: Journal of marketing 79 (2015) 6, pp. 94-111
Persistent link: https://www.econbiz.de/10011410752
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On consumer beliefs about quality and taste
Spiller, Stephen A.; Belogolova, Lena - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 970-991
Persistent link: https://www.econbiz.de/10011770799
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Effects of illumination on store perception and shopping intention : shedding light on conflicting theories
Zielke, Stephan; Schielke, Thomas - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 163-176
Persistent link: https://www.econbiz.de/10011566855
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The effect of package shape on calorie estimation
Koo, Jieun; Suk, Kwanho - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 856-867
Persistent link: https://www.econbiz.de/10011634086
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The role of inference in attribute framing effects
Leong, Lim M.; McKenzie, Craig R. M.; Sher, Shlomi; … - In: Journal of behavioral decision making 30 (2017) 5, pp. 1147-1156
Persistent link: https://www.econbiz.de/10011806069
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Examining inferences from neural network estimators of binary choice processes : marginal effects, and willingness-to-pay
Ramsey, Steven M.; Bergtold, Jason S. - In: Computational economics 58 (2021) 4, pp. 1137-1165
Persistent link: https://www.econbiz.de/10012697898
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"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R. - In: Journal of business research : JBR 109 (2020), pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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Consumers make different inferences and choices when product uncertainty is attributed to forgetting rather than ignorance
Walters, Daniel J.; Hershfield, Hal E. - In: Journal of consumer research : JCR ; an … 47 (2020) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10012234350