In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon remain under-researched. This is especially true...

Current environmental trends in production and marketing resulted in a close-loop situation, when on the one hand consumers demand environmentally !iendly and ecological products and are ready to pay price premiums for them, on the other hand, marketers explore usage of environmentally friendly...

In Lithuania, a small emerging country, up to now the J.Aaker brand personality scale has been used without a proper validation. Previous researchers have made conclusions that the J.Aaker brand personality scale is both culture- and country-sensitive. Moreover, some studies show that not all...

The growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners' continuance intention, it is no less important to reveal the...