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Understanding perceived retail crowding : a critical review and research agenda

Mehta, Ritu - In: Journal of retailing and consumer services 20 (2013) 6, pp. 642-649

Persistent link: https://www.econbiz.de/10010128276

A typology of Indian hypermarket shoppers based on shopping motivation

Mehta, Ritu; K. Sharma, Narendra; Swami, Sanjeev - In: International Journal of Retail & Distribution Management 42 (2013) 1, pp. 40-55

Purpose – Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and...

Persistent link: https://www.econbiz.de/10014804481

The impact of perceived crowding on consumers' store patronage intentions : role of optimal stimulation level and shopping motivation

Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 812-835

Persistent link: https://www.econbiz.de/10009790974

A typology of Indian hypermarket shoppers based on shopping motivation

Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: International journal of retail & distribution management 42 (2014) 1, pp. 40-55

Persistent link: https://www.econbiz.de/10010247021

Consumer decision making styles in developed and developing markets : a cross-country comparison

Mehta, Ritu; Dixit, Gagan - In: Journal of retailing and consumer services 33 (2016), pp. 202-208

Persistent link: https://www.econbiz.de/10011598749

Researching marketing decisions : the Indian context

Mehta, Ritu (ed.) - 2019

Persistent link: https://www.econbiz.de/10012013878

It is better with a shade of blue! : consumer evaluation of unisex extension of brands

Bhanja, Nivedita; Mehta, Ritu - In: International journal of consumer studies 46 (2022) 6, pp. 2239-2253

Persistent link: https://www.econbiz.de/10013412135