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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Aw, Eugene Cheng-Xi; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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Behavior and the transmission of COVID-19
Atkeson, Andrew; Kopecky, Karen A.; Zha, Tao - 2021
Persistent link: https://www.econbiz.de/10012431545
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Examining the relationship between the level of logistics service quality, relationship quality and repurchase intention in e-retail sector of Pakistan
Khan, Muhammad Saqib; Wang, Haijun; Wang, Qing; Khan, Waseem - 2021
Persistent link: https://www.econbiz.de/10012593857
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Predicting user perceived satisfaction and reuse intentions toward Massive Open Online Courses (MOOCs) in the Covid-19 pandemic : an application of the UTAUT model and quality factors
Wang, Qing; Khan, Muhammad Saqib; Khan, Muhammad Kamran - 2021
Persistent link: https://www.econbiz.de/10012594006
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Impact of motivation and technology factors to predict satisfaction and continued intentions toward online courses
Wang, Qing; Khan, Muhammad Saqib - 2021
Persistent link: https://www.econbiz.de/10012595329
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Understanding consumer responses to innovations
Wang, Qing - In: Gaining momentum : managing the diffusion of innovations, (pp. 195-213). 2010
Persistent link: https://www.econbiz.de/10008806771
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Luxury in China
Wang, Qing - In: The Oxford handbook of luxury business, (pp. 461-482). 2022
Persistent link: https://www.econbiz.de/10013273951
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An evolutionary view of dynamic capabilities
Von Tunzelmann, G. N.; Wang, Qing - In: Economie appliquée : archives de l'Institut de … 56 (2003) 3, pp. 33-64
Persistent link: https://www.econbiz.de/10001812037
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Linking sources of consumer confusion to decision satisfaction : the role of choice goals
Wang, Qing; Shukla, Paurav - In: Psychology & marketing 30 (2013) 4, pp. 295-304
Persistent link: https://www.econbiz.de/10009737750
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534