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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective

Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10012939798

Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment

Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 16-24

Persistent link: https://www.econbiz.de/10013532283

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...

Persistent link: https://www.econbiz.de/10014580796

The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal

Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46

Persistent link: https://www.econbiz.de/10012523247

Sexism and advertising in the global world : a theoretical perspective

Cardoso, Ana Sofia Monteiro; Pedreiro, Ana Teresa; … - In: Innovative perspectives on corporate communication in …, (pp. 216-232). 2021

Persistent link: https://www.econbiz.de/10012543131

Meassevuring e-service quality, satisfaction and loyalty of customer in the online channel of the modern retail

Veloso, Cláudia Miranda; Magueta, Daniel; Sousa, Bruno; … - In: Inventi impact: retailing & consumer services (2021) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10012601930

Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts

Veloso, Cláudia Miranda; Sousa, Bruno - In: The international review of retail, distribution and … 32 (2022) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10012873358

Brand love as a trigger of sport tourism : a study in Portuguese football

Peixoto, Ana João; Santos, Vasco; Sousa, Bruno - In: Sport and tourism : strategies to develop tourist …, (pp. 23-39). 2023

Persistent link: https://www.econbiz.de/10014368652

The Influence of wine storytelling on the global wine tourism experience

Santos, Vasco; Dias, Álvaro Lopes; Ramos, Paulo; … - In: Wine Economics and Policy 11 (2022) 1, pp. 3-13

The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...

Persistent link: https://www.econbiz.de/10013382263

Factors influencing touristic consumer behaviour

Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Almeida, Nuno; … - In: Journal of organizational change management 35 (2022) 3, pp. 409-429

Persistent link: https://www.econbiz.de/10013411670