//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the effects of for‐p...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
14
Narrative Methode
9
Narrative method
9
Social Marketing
4
Social marketing
4
Nonprofit organization
3
Nonprofit-Organisation
3
Persuasion
3
Social change
3
Sozialer Wandel
3
Transportation
3
Advertising effects
2
Consumer reviews
2
Customer integration
2
Emotional branding
2
Emotionale Werbung
2
Experiment
2
Kundenintegration
2
Narrative
2
Narrative engagement
2
Review format
2
Social economy
2
Sozialwirtschaft
2
USA
2
United States
2
Werbewirkung
2
Youth
2
social change
2
transformative services research
2
Adolescents
1
Advertising
1
Ambivalence
1
Betriebliche Wertschöpfung
1
Biometric measures
1
Brand
1
Brand image
1
Brand management
1
Business ethics
1
Cause-Related Marketing
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
1
Language
All
English
14
Author
All
Hamby, Anne
14
Brinberg, David
3
Jones, Niusha
3
Daniloski, Kim
2
Escalas, Jennifer Edson
2
Mulder, Mark R.
2
Bublitz, Melissa G.
1
Dahl, Darren W.
1
Furchheim, Pia
1
Grau, Stacy Landreth
1
Kay, Mark J.
1
Kidwell, Blair
1
Laer, Tom van
1
McFerran, Brent
1
Moreau, Patrick
1
Orazi, Davide
1
Peracchio, Laura A.
1
Rapp, Justine M.
1
Russell, Cristel Antonia
1
Scott, Andrea
1
Weaver, Todd
1
more ...
less ...
Published in...
All
Journal of advertising
2
Journal of business research : JBR
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of the Association for Consumer Research : JACR
1
Psychology & marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
2
Success is not final : failure is not fatal : how failure versus success messaging leads to preference for masculine brands
Jones, Niusha
;
Kidwell, Blair
;
Hamby, Anne
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 330-348
Persistent link: https://www.econbiz.de/10014584209
Saved in:
3
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
4
Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
5
Consumer transformation through volunteer service experiences
Mulder, Mark R.
;
Rapp, Justine M.
;
Hamby, Anne
;
Weaver, Todd
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 865-882
Persistent link: https://www.econbiz.de/10011416849
Saved in:
6
How consumer reviews persuade through narratives
Hamby, Anne
;
Daniloski, Kim
;
Brinberg, David
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
Saved in:
7
Reflecting on the journey : mechanisms in narrative persuasion
Hamby, Anne
;
Brinberg, David
;
Daniloski, Kim
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10011771814
Saved in:
8
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
9
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
10
One for me, one for you : cause-related marketing with buy-one give-one promotions
Hamby, Anne
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 692-703
Persistent link: https://www.econbiz.de/10011560112
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->