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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
30
Advertising effects
24
Werbewirkung
24
Advertising
18
Werbung
18
Children
15
Kinder
14
Internet marketing
11
Online-Marketing
11
Social Web
10
Social web
10
Target group
10
Zielgruppe
10
Influencer
8
Experiment
7
Jugendliche
7
Luxury goods
7
Luxusgüter
7
Product Placement
7
Product placement
7
Youth
7
Brand
5
Influencer marketing
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Online retailing
4
Online-Handel
4
Sponsoring
4
Sponsorship
4
Advertising literacy
3
Analphabetismus
3
Bibliometrics
3
Bibliometrie
3
Celebrity endorsement
3
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Online availability
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Undetermined
26
Free
1
Type of publication
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Article
28
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
3
Book section
3
Konferenzschrift
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
30
Author
All
Hudders, Liselot
30
Cauberghe, Verolien
9
Cauberghe, Veroline
9
De Jans, Steffi
6
Yu, Shubin
4
Eisend, Martin
3
Panic, Katarina
3
Veirman, Marijke de
3
Beuckels, Emma
2
De Brabandere, Marloes
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Van de Sompel, Dieneke
2
Vanwesenbeeck, Ini
2
Bakir, Aysen
1
Berlo, Zeph M. C. van
1
Chaplin, Lan Nguyen
1
Constandt, Bram
1
D'Hooge, Serena C.
1
De Backer, Charlotte J. S.
1
De Clerck, Bernard
1
Decock, Sofie
1
Faseur, Tine
1
Gentina, Élodie
1
Giles, David
1
Li, Hua
1
Lou, Chen
1
Lowrey, Tina M.
1
Nairn, Agnès
1
Ouvrein, Gaëlle
1
Pabian, Sara
1
Pandelaere, Mario
1
Pauw, Pieter de
1
Rosengren, Sara
1
Spotswood, Fiona
1
Van Herck, Rebecca
1
Xiao, Yi
1
Zawadzka, Anna Maria
1
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Institution
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ICORIA <Veranstaltung> <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
European Advertising Academy
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Luxury marketing : a challenge for theory and practice
1
Nonprofit and voluntary sector quarterly
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to consumer behavior
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
30
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1
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
4
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
6
Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
Saved in:
7
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
8
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
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