Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

"This book embarks on a journey through pioneering research and pragmatic applications, unveiling how data science reshapes marketing strategies, adding value to organizations through a better understanding of customers and markets. We explore crucial areas such as customer segmentation,...