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Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption
Cho, Yoon-Na; Kim, Ha Eun; Youn, Nara - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10012880162
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Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
Cho, Yoon-Na; Kim, Jinhee; Kwack, So Yean; Youn, Nara - In: International journal of advertising : the review of … 42 (2023) 5, pp. 945-968
Persistent link: https://www.econbiz.de/10014296451
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The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Nam, Jiyeon; Lee, Yun; Youn, Nara; Kwon, Kyoung-min - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 303-313
Persistent link: https://www.econbiz.de/10011570899
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Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara; Park, Jaewoo; Eom, Hyo Jin - In: Journal of advertising 48 (2019) 5, pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy; Lee, Chulsung; Kim, Janghyun; Youn, Nara - In: International journal of advertising : the review of … 39 (2020) 6, pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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Consumers' evaluation of ethical luxury advertisements : the roles of ethical consumer guilt and self-construal
Shin, Hanna; Youn, Nara - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2197-2212
Persistent link: https://www.econbiz.de/10015210750
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Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na - In: Journal of business ethics : JOBE 128 (2015) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
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Customers' relationship with the service firm and its sales personnel : does gender matter?
Cho, Yoon-na; Rutherford, Brian N. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10009243277