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What prompts consumers to purchase online? : a machine learning approach

Trivedi, Shrawan Kumar; Patra, Pradipta; Srivastava, … - In: Electronic commerce research 24 (2024) 4, pp. 2953-2989

Persistent link: https://www.econbiz.de/10015196555

Modeling gender based customer preferences of information search channels

Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of global information management : an official … 25 (2017) 2, pp. 52-67

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An optimization model for mapping organization and consumer preferences for Internet information channels

Khatwani, Gaurav; Srivastava, Praveen Ranjan - In: Journal of global information management : an official … 25 (2017) 2, pp. 88-115

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Social media marketing and brand loyalty : analyzing the mediating role of brand trust

Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68

In today's connected world, social media is a sound business strategy that is embedded in an online network. It allows businesses to create customer engagement by helping them develop their brand, enhance their networking capacity, and increase their customer base. Marketers should take...

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The role of trust on enhancing buying intentions in online food delivery : findings from a developing country

Srivastava, Praveen; Srivastava, Shelly - In: International journal of services technology and … 29 (2024) 2/4, pp. 197-217

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Customer satisfaction and loyalty for online food services provider in India : an empirical study

Sinha, Anand Prasad; Srivastava, Praveen; Srivastava, … - In: Vision : the journal of business perspective 28 (2024) 3, pp. 327-343

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