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The interplay between value and service quality experience : e-loyalty development process through the eTailQ scale and value perception

Li, Honglei; Aham-Anyanwu, Nnanyelugo; Tevrizci, Cemal; … - In: Electronic commerce research 15 (2015) 4, pp. 585-615

Persistent link: https://www.econbiz.de/10011400949

Understanding the role of social situations on contiuance participation intention in online communities : an empirical perspective

Li, Honglei; Lai, Vincent S.; Luo, Xin - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 358-380

Persistent link: https://www.econbiz.de/10011626504

Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising

Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255

Persistent link: https://www.econbiz.de/10010408866

Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals

Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010343560

The impact of sequential data on consumer confidence in relative judgments

Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 874-887

Persistent link: https://www.econbiz.de/10008856959

Influence of two modes of intergenerational communication on brand equity

Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560

Persistent link: https://www.econbiz.de/10010496182

Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing

Teng, Lefa; Zhao, Guangzhi; Li, Feng; Liu, Lu; Shen, Lulu - In: Journal of business research : JBR 103 (2019), pp. 240-249

Persistent link: https://www.econbiz.de/10012104215

Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses

Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014253485

Who Uses Mobile Payments : Fintech Potential in Users and Non-Users

Li, Bin; Hanna, Sherman D.; Kim, Kyoung Tae - 2022

This study used data from the 2015 National Financial Capability Study to analyze the adoption of mobile payments by U.S. households. While 24% of respondents used mobile payments, the mean rate for those under age 25 was 11 times the rate for those 65 and older. State rates ranged from about 9%...

Persistent link: https://www.econbiz.de/10014361577

The impact of skippable advertising on advertising avoidance intention in China

Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927