Narrow search
Showing 1 - 7 of 7
Cover Image
Understanding fan motivation for interacting on social media
Stavros, Constantino; Meng, Matthew D.; Westberg, Kate; … - In: Sport management review 17 (2014) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010425632
Cover Image
Fan empathy as a response to athlete transgressions
Westberg, Kate; Stavros, Constantino; Farrelly, Francis; … - In: Sport management review 23 (2020) 4, pp. 719-735
Persistent link: https://www.econbiz.de/10012295967
Cover Image
Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces : lessons from rural Combodia
Fang, Jeff; Russell, Roslyn; Singh, Supriya - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 445-475
Persistent link: https://www.econbiz.de/10010376948
Cover Image
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Cover Image
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate; Beverland, Michael B.; Thomas, Samantha L. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Cover Image
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen; Camilleri, Adrian R.; Dobele, … - In: The journal of consumer marketing 34 (2017) 6, pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
Cover Image
Transmission of negative brand-relevant content on social media
Powell, Ashleigh; Stavros, Constantino; Dobele, Angela - In: The journal of product & brand management 31 (2022) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10013393671