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COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023
Persistent link: https://www.econbiz.de/10014289844
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How customers motive attributions impact intentions to use an interactive kiosk in-store
Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209666
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Brand personality appeal in retailing : comparing fashion- and grocery retailing
Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209586
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Can a retail environment be simulated by photographs?
Willems, Kim; Doucé, Lieve; Petermans, Ann - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1514-1549
Persistent link: https://www.econbiz.de/10012802288
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Bargain effectiveness in differentiated store environments : the role of store affect, processing fluency, and store familiarity
Doucé, Lieve; Willems, Kim; Chaudhuri, Arjun - In: Journal of retailing and consumer services 69 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013401752
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The impact of in-store greenery on customers
Brengman, Malaika; Willems, Kim; Joye, Yannick - In: Psychology & marketing 29 (2012) 11, pp. 807-821
Persistent link: https://www.econbiz.de/10009664863
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The path-to-purchase is paved with digital opportunities : an inventory of shopper-oriented retail technologies
Willems, Kim; Smolders, Annelien; Brengman, Malaika; … - In: Technological forecasting & social change : an … 124 (2017), pp. 228-242
Persistent link: https://www.econbiz.de/10011899377
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Touching the void : exploring consumer perspectives on touch-enabling technologies in online retailing
Van Kerrebroeck, Helena; Willems, Kim; Brengman, Malaika - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 892-909
Persistent link: https://www.econbiz.de/10011775740
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In-store proximity marketing : experimenting with digital point-of-sales communication
Willems, Kim; Brengman, Malaika; Van de Sanden, Stephanie - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 910-927
Persistent link: https://www.econbiz.de/10011775744