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Analysing the shopping behaviour in the fashion segment through the showrooming technique
Bharti, Parvi; Grewal, Harpreet Singh; Singhal, Chirag; … - In: International journal of business excellence : IJBEX 33 (2024) 2, pp. 238-253
Persistent link: https://www.econbiz.de/10015061503
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Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak; Mishra, Amar Kumar; Bisht, Swati - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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Evaluating the webrooming behaviour for mobile phones
Bharti, Parvi; Grewal, Harpreet Singh; Singhal, Chirag; … - In: International journal of business innovation and … 27 (2022) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10013252910
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Adoption of digital marketing among tourism industry of Uttarakhand in India
Anuj; Upadhyay, Rajesh Kumar; Kargeti, Himanshu; … - In: International journal of business excellence : IJBEX 29 (2023) 1, pp. 80-97
Persistent link: https://www.econbiz.de/10014234730