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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions

Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289

Persistent link: https://www.econbiz.de/10014375188

Toward adopting the AR indoor navigation : an acceptance study by integrating TAM with self-face concern and perceived enjoyment

Kwok, Alex Pak Ki; Yan, Mian; Chan, Alan H. S.; Fang, … - In: Emerging Technologies in Business : Innovation …, (pp. 47-70). 2024

Persistent link: https://www.econbiz.de/10014532279

The Data Privacy Paradox and Digital Demand

Chen, Long; Huang, Yadong; Ouyang, Shumiao; Xiong, Wei - National Bureau of Economic Research - 2021

A central issue in privacy governance is understanding how users balance their privacy preferences and data sharing to satisfy service demands. We combine survey and behavioral data of a sample of Alipay users to examine how data privacy preferences affect their data sharing with third-party...

Persistent link: https://www.econbiz.de/10012533403

Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention

Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092

Persistent link: https://www.econbiz.de/10014334402

Sample gifts (in)consistent with the focal product : on the effect of gift quantity in consumer evaluation

Yao, Feisi; Chen, Long - In: Journal of consumer behaviour 24 (2025) 2, pp. 846-859

Persistent link: https://www.econbiz.de/10015334456

Online reviews : the effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants

Zhang, Lu; Hanks, Lydia - In: International journal of hospitality management 68 (2018), pp. 115-123

Persistent link: https://www.econbiz.de/10011811175

Dynamic pricing in the presence of reference price effect and consumer strategic behaviour

Chen, Kehong; Zha, Yong; Alwan, Layth C.; Zhang, Lu - In: International journal of production research 58 (2020) 2, pp. 546-561

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Standing out or fitting in? : how perceived autonomy affects virtual influencer marketing outcomes

Zheng, Xiaoyun; Miao, Murong; Zhang, Lu; Huang, Li - In: Journal of business research : JBR 185 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015147960

Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers

Huo, Da; Lin, Michael S.; Zheng, Xiaoyun; Zhang, Lu - In: International journal of hospitality management 106 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013383280

From appearance comparison to fitness intention : mediating roles of appearance-based exercise motivation and perceived behavioral control

Pu, Bo; Zhang, Lu; Sang, Wenyuan; Ji, Siyu - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1702-1720

Persistent link: https://www.econbiz.de/10013391125