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Modelling the effects of financial services advertising on financial product purchase : an empirical validation

Dogra, Pallavi; Sharma, Rishi R. - In: Vision : the journal of business perspective 23 (2019) 4, pp. 418-431

Persistent link: https://www.econbiz.de/10012161742

Antecedents of the youngster's awareness about financial literacy : a structure equation modelling approach

Dogra, Pallavi; Kaushal, Arun; Sharma, Rishi R. - In: Vision : the journal of business perspective 27 (2023) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10014229704

An empirical analysis of unsolicited commercial e-mail

Kumar, Satinder; Sharma, Rishi R. - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011759457

Factors affecting behavioural intentions to use e-banking services : an extension of TAM in Indian context

Kaur, Balpreet; Sharma, Rishi R. - In: International journal of business and globalisation : IJBG 32 (2022) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10014232645

Factors influencing the adoption of payment banks in India using an extended TAM

Kaur, Japneet; Kaur, Sawraj; Syan, Amanjot Singh; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 309-321

Persistent link: https://www.econbiz.de/10012586877

Buying Lottery Tickets for Foreign Workers : Search Cost Externalities Induced by H-1b Policy

Sharma, Rishi R.; Sparber, Chad - 2021

The H-1B program allows firms in the United States to temporarily hire high-skilled foreign citizens. H-1B workers are highly concentrated among a small number of firms. We develop a theoretical model demonstrating that this phenomenon is an artifact of policy design: When the government...

Persistent link: https://www.econbiz.de/10013314927

The virality of advertising content

Kaur, Balpreet; Paul, Justin; Sharma, Rishi R. - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 374-397

Persistent link: https://www.econbiz.de/10014313413

Impact of viral marketing on brand loyalty in the FMCG sector

Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261

Persistent link: https://www.econbiz.de/10015064271

Chapter 10 The Sustainable Consumer

Sharma, Rishi Raj; Kaur, Tanveer; Syan, Amanjot Singh - In: Sustainability marketing : new directions and practices, (pp. 133-146). 2021

Persistent link: https://www.econbiz.de/10015087295

Influence of augmented reality on shopping behavior

Dogra, Pallavi; Kaushik, Arun Kumar; Kalia, Prateek; … - In: Management decision 61 (2023) 7, pp. 2073-2098

Persistent link: https://www.econbiz.de/10014310213