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Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
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The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin; Song, Ji Hee; Choi, Boreum; Lee, Jong-Ho - In: Journal of business research : JBR 133 (2021), pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
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Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
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Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Shin, Dongwook; Song, Ji Hee; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 153-165
Persistent link: https://www.econbiz.de/10010367215
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Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554
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Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee; Kim, Hye Young; Kim, Sahangsoon; Lee, Sung Won - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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When are personalized promotions effective? : the role of consumer control
Kim, Hye Young; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 38 (2019) 4, pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
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Two important strategies to attenuate consumer purchase hesitation
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho - In: International journal of advertising : the review of … 43 (2024) 5, pp. 824-846
Persistent link: https://www.econbiz.de/10014551073
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Culture-technology fit : effects of cultural characteristics on the post-adoption beliefs of mobile internet users
Lee, Inseong; Choi, Boreum; Kim, Jinwoo; Hong, Se-Joon - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 11-51
Persistent link: https://www.econbiz.de/10003505750