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Consumer behaviour
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International journal of hospitality management
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Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin
;
Lee, SoYoung
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 465-486
Persistent link: https://www.econbiz.de/10014529314
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2
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
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3
Book now, pay later : the effects of delays in payments and temporal distance on consumers' perceptions and purchase intention
Jang, Yisak
;
Miao, Li
;
Chen, Chihchien
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 374-384
Persistent link: https://www.econbiz.de/10014372672
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4
Pay now or pay later : the impact of time on payment preference in hotel booking
Jang, Yisak
;
Miao, Li
;
Chen, Chihchien
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 439-454
Persistent link: https://www.econbiz.de/10013387787
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5
Outcome uncertainty and ESports viewership : the case of overwatch league
Oh, Taeyeon
;
Lee, Seomgyun
;
Jang, Hayley
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 971-992
Persistent link: https://www.econbiz.de/10014384473
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The influence of home shopping television network impulse buying on product shortages
Lee, Sangjoon
;
Shin, Hojung
;
Benton, W. C.
- In:
Journal of operations management
69
(
2023
)
7
,
pp. 1100-1123
Persistent link: https://www.econbiz.de/10014434725
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7
A topic-based segmentation model for identifying segment-level drivers of star ratings from unstructured text reviews
Kim, Sunghoon
;
Lee, Sanghak
;
McCulloch, Robert E.
- In:
Journal of marketing research
61
(
2024
)
6
,
pp. 1132-1151
Persistent link: https://www.econbiz.de/10015168643
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8
Understanding why people play fantasy sport : development of the Fantasy Sport Motivation Inventroy (FanSMI)
Lee, Seunghwan
;
Seo, Won Jae
;
Green, Chris
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 166-199
Persistent link: https://www.econbiz.de/10009743873
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9
A new approach to stadium experience : the dynamics of the sensoryscape, social interaction, and sense of home
Lee, Seunghwan
;
Lee, Hyun Jae
;
Seo, Won Jae
;
Green, Chris
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 490-505
Persistent link: https://www.econbiz.de/10009706393
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10
Impacts of cruise service quality and price on vacationers' cruise experience : moderating role of price sensitivity
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Goh, Ben
;
Han, Heesup
- In:
International journal of hospitality management
44
(
2015
),
pp. 131-145
Persistent link: https://www.econbiz.de/10010501929
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