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The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention
Li, Shang; Chen, Jie; Chen, Yiwen - In: Journal of consumer behaviour 22 (2023) 6, pp. 1493-1508
Persistent link: https://www.econbiz.de/10014440226
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Imbalanced value perception enhances secondhand luxury purchase : evidence from Chinese consumers
Wang, Chun-Chieh; Chen, Jie; Fan, Wenjian - In: Journal of consumer behaviour 24 (2025) 1, pp. 405-419
Persistent link: https://www.econbiz.de/10015333940
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie; Fan, Wenjian; Wei, Junlong; Liu, Zunli - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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Differential selling strategies between investors and consumers : evidence from the Chinese housing market
Deng, Kuang Kuang; Chen, Jie; Lin, Zhenguo; Yang, Xianling - In: Journal of real estate research : JRER ; a publication … 44 (2022) 1, pp. 80-105
Persistent link: https://www.econbiz.de/10013167614
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Marketing bank services to youth in China
Chan, Kara; Tsang, Lennon; Chen, Jie - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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Specification seeking : how product specifications influence consumer preference
Hsee, Christopher K.; Yang, Yang; Gu, Jangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10003861943
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934