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Emergence of online shopping in India: shopping orientation segments

Gehrt, Kenneth C.; Rajan, Mahesh N.; Shainesh, G.; … - In: International Journal of Retail & Distribution Management 40 (2012) 10, pp. 742-758

Purpose – This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach – Surveys were collected from 536 consumer panel members. Online shopping segments were identified by using a two‐step process that clustered respondents in...

Persistent link: https://www.econbiz.de/10014803593

Emergence of online shopping in India : shopping orientation segments

Gehrt, Kenneth C.; Rajan, Mahesh Natarajan; Shainesh, G.; … - In: International journal of retail & distribution management 40 (2012) 10, pp. 742-758

Persistent link: https://www.econbiz.de/10009663525

Consumer trust and loyalty in e-tail

Chen, Cuiping; O'Brien, Matthew; Guo, Lin - In: Online consumer behavior : theory and research in …, (pp. 297-321). 2012

Persistent link: https://www.econbiz.de/10009567785

Enhancing the communication competency of business undergraduates : a consumer socialization perspective

Gehrt, Kenneth C.; O'Brien, Matthew; Mease, David - In: Indian journal of economics & business : IJEB 8 (2009), pp. 111-120

Persistent link: https://www.econbiz.de/10003829379

Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict

O'Brien, Matthew; Hill, Donna J.; Autry, Chad W. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 251-266

Persistent link: https://www.econbiz.de/10003867499