The purpose of this study is to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of...

The study investigates consumer mobility among store formats in the apparel purchasing process. The aim is to relate the number of visited store formats with a set of consumer characteristics. The results of a survey conducted with a sample of 951 consumers indicate that only some demand-related...