Does biometrics improve marketing research? : a new product brain imaging and behavioural assessment
Gianpiero Lugli, Beatrice Luceri and Cristina Zerbini
| Year of publication: |
2014
|
|---|---|
| Authors: | Lugli, Giampiero ; Luceri, Beatrice ; Zerbini, Cristina |
| Published in: |
Dexterity in global business : a cross-dimensional analysis. - New York, NY : Nova Publ., ISBN 978-1-62948-065-7. - 2014, p. 37-61
|
| Subject: | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359928