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To reveal or conceal : AI identity disclosure strategies for merchants
Ding, Zhenbin; Zhang, Yali; Sun, Jun; Goh, Mark; Yang, … - In: International journal of production economics 283 (2025), pp. 1-27
Persistent link: https://www.econbiz.de/10015415186
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Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori; Lee, Joonghwa - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
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The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement
Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264
Persistent link: https://www.econbiz.de/10012623626
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.; Lyberger, Mark R.; Song, Doori - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 346-368
Persistent link: https://www.econbiz.de/10013369899