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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
59
Theorie
50
Theory
50
Social Web
28
Social web
28
China
26
Game theory
22
Spieltheorie
20
Internet marketing
19
Online-Marketing
19
Börsenkurs
18
Innovation
18
Share price
18
Beziehungsmarketing
17
Customer satisfaction
17
Kundenzufriedenheit
17
Relationship marketing
17
E-commerce
16
Electronic Commerce
16
Experiment
16
Feldforschung
15
Field research
15
Rationality
15
Artificial intelligence
14
Künstliche Intelligenz
14
Rationalität
14
Marketing management
13
Marketingmanagement
13
Mobile communications
13
Mobilkommunikation
13
Online retailing
12
Online-Handel
12
Social network
12
Soziales Netzwerk
12
Brand management
11
Capital income
11
Corporate social responsibility
11
Investment Fund
11
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11
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English
58
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Luo, Xueming
30
Luo, Xin
15
Fang, Zheng
8
Sun, Yang
7
Dubé, Jean-Pierre
5
Wang, Xiaoyi
4
Cheah, Jun-Hwa
3
Gu, Bin
3
Lim, Xin Jean
3
Lin, Zhijie
3
Luo, Xi
3
Qin, Marco Shaojun
3
Wang, Le
3
Wang, Yang
3
Andrews, Michelle
2
Aspara, Jaakko
2
Cheng, Zhang
2
Ding, Wenmei
2
Hua, Ying
2
Jiang, Yushi
2
Kou, Yu (Eric)
2
Li, Beibei
2
Li, Han
2
Li, Honglei
2
Luo, Chuan
2
Phang, Chee Wei
2
Raithel, Sascha
2
Weng, Chen
2
Wiles, Michael
2
Xiao, Luo
2
Zhang, Jie (Jennifer)
2
Zhang, Jie Jennifer
2
Zhang, Yingjie
2
Abhishek, Vibhanshu
1
Adamopoulos, Panagiotis
1
Aham-Anyanwu, Nnanyelugo
1
Asante, Isaac Owusu
1
Bart, Yakov
1
Benitez, Jose
1
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AMA Winter Academic Conference <2019, Austin, Tex.>
1
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Journal of electronic commerce research : JECR
5
Marketing science
5
Information systems research : ISR
4
Journal of business research : JBR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of marketing
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Electronic commerce research
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Fox School of Business Research Paper
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information & management : the international journal of information systems applications
1
Journal of business analytics
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management studies : JMS
1
Journal of revenue and pricing management
1
Management information systems : mis quarterly
1
Modern Corporations and Strategies at Work
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Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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Case based models of the relationship between consumer resistance to innovation and customer churn
Sun, Yang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
Saved in:
2
The effects of livestreaming and online shopping integration on buyers' online omnichannel transaction experience
Asante, Isaac Owusu
;
Jiang, Yushi
;
Xiao, Luo
- In:
Journal of business-to-business marketing
31
(
2024
)
4
,
pp. 447-470
Persistent link: https://www.econbiz.de/10015191854
Saved in:
3
Moral and ethical antecedents of attitude toward counterfeit luxury products : evidence from Pakistan
Jiang, Yushi
;
Xiao, Luo
;
Jalees, Tariq
;
Naqvi, Mishal …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3519-3538
Persistent link: https://www.econbiz.de/10012125876
Saved in:
4
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
Sun, Yang
;
Ding, Wenmei
;
Wang, Xuhui
;
Ren, Xiaoxue
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
12
,
pp. 3427-3445
Persistent link: https://www.econbiz.de/10015211018
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang
;
Gonzalez-Jimenez, Hector
;
Wang, Shenghui
- In:
Journal of business research : JBR
130
(
2021
),
pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
Saved in:
7
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
8
Product innovation and sustainable marketing : effects on consumer innovativeness
Sun, Yang
;
Weng, Chen
;
Liao, Zhongju
- In:
Technology analysis & strategic management
31
(
2019
)
7
,
pp. 765-775
Persistent link: https://www.econbiz.de/10012208616
Saved in:
9
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
10
Predicting stages in omnichannel path to purchase : a deep learning model
Sun, Chenshuo
;
Adamopoulos, Panagiotis
;
Ghose, Anindya
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 429-445
Persistent link: https://www.econbiz.de/10013362809
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