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~subject:"Consumer behaviour"
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Consumer behaviour
Online-Marketing
14,053
Internet marketing
14,043
Social Web
7,343
Social web
7,343
Konsumentenverhalten
5,723
Online retailing
2,786
Online-Handel
2,786
Electronic Commerce
2,293
E-commerce
2,205
Werbewirkung
2,155
Advertising effects
2,153
Viral marketing
1,960
Virales Marketing
1,960
Beziehungsmarketing
1,912
Relationship marketing
1,911
Advertising
1,742
Werbung
1,741
Marketingmanagement
1,735
Marketing management
1,729
Markenführung
1,647
Brand management
1,646
Internet
1,318
Social media
994
Marketing
970
social media
956
Markenimage
944
Brand image
943
Brand
858
Markenartikel
852
Website
833
Suchmaschine
785
Search engine
777
Digitalisierung
741
Digitization
713
Customer integration
632
Kundenintegration
632
Soziales Netzwerk
576
Digital platform
557
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556
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170
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890
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65
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Law, Rob
19
Dwivedi, Yogesh K.
17
Filieri, Raffaele
17
Ghose, Anindya
16
Jerath, Kinshuk
14
Reijmersdal, Eva A. van
13
Hollebeek, Linda D.
12
Bigné Alcañiz, J. Enrique
11
Loureiro, Sandra Maria Correia
11
Okumus, Fevzi
11
Ozuem, Wilson
11
Pauwels, Koen
11
Tan, Yong
11
Chen, Jianqing
10
Dens, Nathalie
10
Pavlou, Paul A.
10
Rana, Nripendra P.
10
Septianto, Felix
10
Tucker, Catherine
10
Urban, Glen L.
10
Bilgihan, Anil
9
Braun, Michael
9
Hauser, John R.
9
Kannan, P. K.
9
Ko, Eunju
9
Malthouse, Edward C.
9
Michaelidou, Nina
9
Pelsmacker, Patrick de
9
Rita, Paulo
9
Schweidel, David A.
9
Simonov, Andrey
9
Skiera, Bernd
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Whinston, Andrew B.
9
Xu, Lizhen
9
Abbasi, Amir Zaib
8
Abhishek, Vibhanshu
8
Bernritter, Stefan F.
8
Chen, Huan
8
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Center Data
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
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Wageningen Economic Research
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American Marketing Association
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Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
8
Information Resources Management Association
5
Springer Fachmedien Wiesbaden
5
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2
European Commission / Joint Research Centre
2
IGI Global
2
Rheinisch-Westfälische Technische Hochschule Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
Campus Verlag
1
Consumers, Health and Food Executive Agency
1
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1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Network and Information Security Agency
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Media Economics Institut / Köln
1
OECD
1
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Journal of business research : JBR
243
Journal of retailing and consumer services
181
International journal of internet marketing and advertising : IJIMA
145
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
84
Journal of marketing communications
83
Journal of promotion management : innovations in planning and applied research
70
Marketing science
70
International journal of electronic marketing and retailing : IJEMR
63
Journal of internet commerce
61
The journal of product & brand management
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of hospitality management
55
Electronic commerce research
53
Journal of management information systems : JMIS
48
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Cogent business & management
43
Psychology & marketing
43
Marketing intelligence & planning
41
Information systems research : ISR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Tourism management : research, policies, practice
40
Young consumers : insight and ideas for responsible marketers
40
Journal of marketing
39
International journal of contemporary hospitality management
36
Technological forecasting & social change : an international journal
35
International journal of consumer studies
34
Asia Pacific journal of marketing and logistics
32
Journal of electronic commerce research : JECR
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of marketing research
30
International journal of technology marketing : IJTMkt
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
Journal of promotion management : JPM
28
Journal of the Academy of Marketing Science
28
The journal of brand management : an international journal
28
Journal of hospitality marketing & management
27
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ECONIS (ZBW)
5,723
Other ZBW resources
4
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1
Content marketing versus product marketing : an analysis of consumer engagement in online advertising
Granfield, Matt
- In:
Journal of digital banking
1
(
2016/2017
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10011638791
Saved in:
2
Optimization in online content recommendation services : beyond click-through rates
Besbes, Omar
;
Gur, Yonatan
;
Zeevi, Assaf
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011437902
Saved in:
3
The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry
Naser, Asil Khaled
;
Alfara, Alia'a Ibrahim
;
Sukkar, …
- In:
MENA Journal of Cross-Cultural Management
1
(
2020/2022
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10013358896
Saved in:
4
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
5
Exploring the nexus between influencers and brand evangelism
Sharma, Purvendu
;
Khandeparkar, Kapil
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 478-497
Persistent link: https://www.econbiz.de/10015211074
Saved in:
6
Factors influencing popularity of branded content in Facebook fan pages
Sabate, Ferran
;
Berbegal-Mirabent, Jasmina
;
Cañabate, …
- In:
European management journal
32
(
2014
)
6
,
pp. 1001-1011
Persistent link: https://www.econbiz.de/10010432110
Saved in:
7
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
8
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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