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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification

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Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective

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Factors affecting the effectiveness of cause-related marketing : a meta-analysis

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Examining the channel choice of experience-oriented customers in omni-channel retailing

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Factors influencing consumer behaviour towards store brand : a meta-analysis

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The value of introducing customer-to-manufacturer model by the online retailer

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How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?

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Green practices as an effective business strategy to influence the behavior of hotel guests in the luxury hotel sector : evidence from an emerging market

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When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue

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