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Editorial : i have an avatar therefore i exist

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An examination of NPD models in the context of business models

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Utilising modified utaut to understand students' online shopping behaviour : a case of e-retail co-operative website in Malaysia

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Omnichannel supply chain operations for luxury products with conspicuous consumers

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Enhancing supply chain decisions with consumers' behavioral factors : an illustration of decoy effect

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Consumer defaults and social capital

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This is what's in store for you : how online social learning affects product positioning

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Household consumption characteristics and energy-related carbon emissions estimation at the community scale : a study of Zengcheng, China

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In recent decades, great changes have taken place in residents’ lifestyle and consumption structure. Urban household consumption plays an increasingly significant role in promoting energy use and related carbon emissions. Communities are regarded as the basic part of city, and also units and...

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The more attention you get, the better you feel? : a study on the influence of being envied on inconspicuous consumption

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