Today’s customers are ethically conscious and prefer those products that are ethically produced without using child labor and harm to animals and nature. This study shows various factors that affect ethical consumption and happiness. We proposed a model explaining the effect of ethical...

The notion of ‘‘responsible luxury’’ has received considerable attention in recent years. Growing concerns center, particularly on the ethics of actors in the luxury goods sector, hence may appear as a contradiction in terms. This article investigates the influence of two defining...

The purpose of this study is to find out how jingles used in advertisement plays a role in retention of the product. A questionnaire was developed to acknowledge people about retention and recall of jingles. This survey is carried out in Karachi and about 100 responses were received from the...

Indebtedness is a concern in today’s society as people may need to sacrifice a significant portion of their income to tackle their debt. The current study aims at determining the effect of emotions, financial literacy, materialism, and risk perception on the propensity to indebtedness with the...

This study evaluated the effects of culture value dimension on green purchase intention and analyzed the mediating role of the New Ecological Paradigm, Environmental Collective Efficacy, and Environmental Knowledge. Even though previous studies have researched the effect of culture value...

Crowdfunding refers to the process of gathering small sums of money from the general public to finance the donation, charity, development of goods or services and start-up entrepreneurs, the adoption of crowdfunding for funding different types of projects is widespread, but in developing...

Purpose: The purpose of this research paper is to determine how factors affecting consumer preferences of bottled water in different cities of Pakistan.Design / Methodology: The is an exploratory research which is conducted through Smart Pls and collected data from the survey questionnaire which...

The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. While new Mobile Payment methods have been increasingly introduced in the industry, their acceptance in Pakistan has...