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Consumer behaviour
Konsumentenverhalten
30
Artificial intelligence
26
Künstliche Intelligenz
25
Brand management
10
Markenführung
10
Advertising
8
Social Web
8
Social web
8
Creativity
7
Kreativität
7
Brand image
6
Innovation
6
Marketing management
6
Marketingmanagement
6
Personalbeschaffung
6
Recruitment
6
Werbung
6
Brand
5
Customer satisfaction
5
Emotion
5
Human Resource Management
5
Ideologie
5
Ideology
5
Internet marketing
5
Kundenzufriedenheit
5
Markenartikel
5
Markenimage
5
Mobile communications
5
Mobilkommunikation
5
Online-Marketing
5
Personalmanagement
5
artificial intelligence
5
Advertising effects
4
B-to-B-Marketing
4
Business-to-business marketing
4
Customer integration
4
Einzelhandel
4
Financial services
4
Finanzdienstleistung
4
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3
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Article
29
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28
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28
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1
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1
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English
30
Author
All
Van Esch, Patrick
15
Kapitan, Sommer
10
Kietzmann, Jan
6
Cui, Yuanyuan
5
Northey, Gavin
5
Heller, Jonas
3
Arli, Denni
2
Campbell, Colin L.
2
Das, Gopal
2
Dolan, Rebecca
2
Duffy, Sarah
2
Jain, Shailendra Pratap
2
Kemper, Joya A.
2
Pala, Erol
2
Sands, Sean
2
Striluk, Magdalene
2
Vredenburg, Jessica
2
Andonopoulos, Vasiliki Vicki
1
Angell, Ian
1
Bates, Kenneth
1
Beal, Daniel J.
1
Bhargave, Rajesh
1
Boon, Edward
1
Botha, Elsamari
1
Eskridge, Brad
1
Etheridge, Jane
1
Ferraro, Carla
1
Gadsby, Casey Lynn
1
Grant, Philip
1
Griffith, Denni Arli
1
Hutchins, Jennifer
1
Jang, Sharon
1
Kennedy, Ann-Marie
1
Ladlow, Cleone
1
Lang, Bodo
1
Ling, I-Ling
1
Luchs, Michael G.
1
Mittal, Sarah
1
Mulvey, Michael S.
1
Ozanne, Lucie K.
1
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Australasian marketing journal
6
Journal of business research : JBR
4
Psychology & marketing
4
Journal of retailing and consumer services
3
Journal of advertising research
2
Business horizons
1
Country of origin effect : looking back and moving forward
1
Journal of advertising
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
30
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1
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
2
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
3
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Saved in:
4
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
5
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
Saved in:
6
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Country of origin effect : looking back and moving forward
,
(pp. 40-56)
.
2019
Persistent link: https://www.econbiz.de/10012008494
Saved in:
7
Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
8
The effects of inner packaging color on the desirability of food
Van Esch, Patrick
;
Heller, Jonas
;
Northey, Gavin
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
Saved in:
9
AI customer service : task complexity, problem-solving ability, and usage intention
Xu, Yingzi
;
Shieh, Chih-Hui
;
Van Esch, Patrick
;
Ling, I-Ling
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 189-199
Persistent link: https://www.econbiz.de/10012429454
Saved in:
10
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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