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The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study

Bruhn, Manfred; Holzer, Matthias - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 874-893

Persistent link: https://www.econbiz.de/10011298080

Effects of sponsorship quality and quantity on employee brand behavior

Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509

Persistent link: https://www.econbiz.de/10012601205

Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness

Papadopoulou, Christina; Vardarsuyu, Merve; Oghazi, Pejvak - In: Journal of business research : JBR 167 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014383104

Effects of ethical ideologies and perceptions of CSR on consumer behavior

Palihawadana, Dayananda; Oghazi, Pejvak; Liu, Yeyi - In: Journal of business research : JBR 69 (2016) 11, pp. 4964-4969

Persistent link: https://www.econbiz.de/10011589015

Online purchase return policy leniency and purchase decision : mediating role of consumer trust

Oghazi, Pejvak; Karlsson, Stefan; Hellström, Daniel; … - In: Journal of retailing and consumer services 41 (2018), pp. 190-200

Persistent link: https://www.econbiz.de/10011808585

From Mars to Venus : alteration of trust and reputation in online shopping

Oghazi, Pejvak; Karlsson, Stefan; Hellström, Daniel; … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 197-202

How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on...

Persistent link: https://www.econbiz.de/10012692256

Branding the hotel industry : the effect of step-up versus step-down brand extensions

Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570

Persistent link: https://www.econbiz.de/10012493927

User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts

Oghazi, Pejvak; Schultheiss, Rakel; Chirumalla, Koteshwar; … - In: Journal of business research : JBR 112 (2020), pp. 531-540

Persistent link: https://www.econbiz.de/10012230642

Less speed more haste : the effect of crisis response speed and information strategy on the consumer-brand relationship

Iveson, Abbie; Hultman, Magnus; Davvetas, Vasileios; … - In: Psychology & marketing 40 (2023) 2, pp. 391-407

Persistent link: https://www.econbiz.de/10014290712

The impact of brand communities on public and private brand loyalty : a field study in professional sports

Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086

Persistent link: https://www.econbiz.de/10013185078