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the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand …
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choice experiment. The results show that although consumers value environmental impact, vehicle performance characteristics …
Persistent link: https://www.econbiz.de/10014160987
We compare retrospective attitudinal accounts that were gathered in 2006 to the contemporaneous attitudes people had in 1995 towards euthanasia, homosexuality, and the presence of migrants. We study the usefulness of recalled attitudes for descriptive purposes on the individual level, as well as...
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The authors introduce the concept of affective misforecasting (AMF) and study its impact on product evaluations. Study one examines whether and when AMF affects evaluations, finding that AMF impacts evaluations when the affective experience is worse (but not when better) than forecasted. Study...
Persistent link: https://www.econbiz.de/10014027074
Much analysis in macroeconomics empirically addresses economy-wide incentives behind consumer/investment choices by using insights from the way a single representative household would behave. Heterogeneity at the micro level can jeopardize attempts to back up the representative consumer...
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