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Consumer behaviour
Partial least squares
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Partielle kleinste Quadrate
25
Beziehungsmarketing
21
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Henseler, Jörg
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A Research Agenda for Service Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003238704
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2
The impact of values on attitudes toward market orientation : Report No. 04-104
Furrer, Olivier
;
Lantz, Christian
;
Perrinjaquet, Amandine
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10002200397
Saved in:
3
The customer experience ecosystem in two cultural contexts
Barari, Mojtaba
;
Furrer, Olivier
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
Saved in:
4
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
5
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
Saved in:
6
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
-
2016
Persistent link: https://www.econbiz.de/10011560272
Saved in:
7
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
8
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie Yu
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
9
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
10
The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier
;
Landry, Mikèle
;
Baillod, Chloé
; …
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 732-745
Persistent link: https://www.econbiz.de/10014314405
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