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Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan
Shaheen, Muhammad; Lodhi, Rab Nawaz; Mahmood, Zahid; … - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011751000
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Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir; Muhammad, Arshad Khushi; Rasheed, Muhammad … - In: The Lahore journal of business 8 (2019/2020) 2, pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192