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Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398

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Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77

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Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859

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Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254

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Lee, Seung Hwan Mark; Rotman, Jeff D.; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 234-240

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Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375

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Baek, Eunsoo; Choo, Ho Jung; Lee, Seung Hwan Mark - In: Journal of business research : JBR 88 (2018), pp. 91-101

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