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More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.; Maloni, Michael J. - In: Journal of business logistics 43 (2022) 2, pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
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An exploration of the impact of gender on customer engagement
Gligor, David; Bozkurt, Sıddık; Welch, Emma; Gligor, … - In: Journal of marketing communications 29 (2023) 4, pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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Investigating the impact of psychological customer engagement on customer engagement behaviors : the moderating role of customer commitment
Bozkurt, Sıddık; Gligor, David; Gligor, Nichole - In: Journal of marketing analytics : JMA 10 (2022) 4, pp. 408-424
Persistent link: https://www.econbiz.de/10013463840
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The impact of service climate on gratitude in driving customer outcomes
Qi, Ji; Peng, Yi; Lowman, Graham H.; He, Xingliang - In: The journal of services marketing 37 (2023) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10013542901
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481