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Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng; Wei, Haiying; Liu, Fu - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
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Male versus female : how the gender of apologizers influences consumer forgiveness
Wei, Haiying; Ran, Yaxuan - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 371-387
Persistent link: https://www.econbiz.de/10011989003
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Power from words : the influence of brand activism message framing on consumer purchase intention
Xie, Shengcheng; Wei, Haiying; Chen, Siyun - In: Psychology & marketing 41 (2024) 11, pp. 2625-2644
Persistent link: https://www.econbiz.de/10015133874
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Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu; Wei, Haiying; Zhu, Zhenzhong; Chen, Haipeng - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
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Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun; Wei, Haiying - In: Tourism management : research, policies, practice 93 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
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The influence of online review dispersion on consumers' purchase intention : the moderating role of dialectical thinking
Liu, Fu; Wei, Haiying; Xingyuan, Wang; Zhu, Zhenzhong; … - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014332193
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Handwritten or machine-written? : how typeface affects consumer forgiveness for brand failures
Xie, Shengcheng; Wei, Haiying - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015116754
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Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen; Wei, Haiying; Chen, Siyun - In: Journal of retailing and consumer services 80 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015114734
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Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu; Wei, Haiying; Chen, Siyun; Chen, Haipeng - In: Psychology & marketing 39 (2022) 10, pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
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The role of serendipity in narratives : how serendipitous story promotes product interest
Kuai, Ling; Wei, Haiying - 2025
Persistent link: https://www.econbiz.de/10015373368