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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes - In: International journal of advertising : the review of … 41 (2022) 6, pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
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Children's consumption behavior in response to food product placements in movies
Matthes, Jörg; Naderer, Brigitte - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
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Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte; Matthes, Jörg; Mestas, Manina - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad (ed.); Borchers, Nils S. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012695685
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Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte; Matthes, Jörg; Schäfer, Stephanie - In: International journal of advertising : the review of … 40 (2021) 5, pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476