Similar Search Results

Consumer-brand relationships and social distance : a construal level theory perspective

Luan, Jing; Filieri, Raffaele; Xiao, Jie; Sun, Yue - In: Psychology & marketing 40 (2023) 7, pp. 1299-1315

Persistent link: https://www.econbiz.de/10014291902

Consumer's motivation, opportunities and abilities for sustainable consumption : a case in China

Zhu, Bing - In: Umweltwirtschaftsforum : uwf ; die … 24 (2016) 4, pp. 337-352

Persistent link: https://www.econbiz.de/10011614023

Customer choice prediction based on transfer learning

Zhu, Bing; He, Changzheng; Jiang, Xiaoyi - In: Journal of the Operational Research Society : OR 66 (2015) 6, pp. 1044-1051

Persistent link: https://www.econbiz.de/10011378876

The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok

Zhu, Bing; Wanwisa Charoennan; Embalzado, Henzel - In: International journal of retail and distribution management 50 (2022) 4, pp. 479-497

Persistent link: https://www.econbiz.de/10013398039

The Impact of Green Advertising on Consumer Purchase Intention of Green Products

Zhu, Bing - 2014

Chinese advertising industry has dramatically developed as consumers' concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase...

Persistent link: https://www.econbiz.de/10013064978

How young Chinese consumers choose among different smartphone brands : the importance of socio-cultural and marketing factors

Filieri, Raffaele - In: ICTs in developing countries : research, practices and …, (pp. 59-73). 2016

Persistent link: https://www.econbiz.de/10011477642

What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270

Persistent link: https://www.econbiz.de/10010529911

Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers

Wei, Liyuan; Xiao, Junji - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10010490140

Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries

Lu, Qiang; Pattnaik, Chinmay; Xiao, Junji; Voola, Ranjit - In: Journal of business research : JBR 86 (2018), pp. 321-332

Persistent link: https://www.econbiz.de/10011855346

Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation

Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581904