Narrow search
Showing 1 - 5 of 5
Cover Image
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung; Hoang Nguyen Dai; Doan Viet Phuong Nguyen - In: International journal of business and emerging markets … 15 (2023) 4, pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Cover Image
Promoting agritourism in Vietnam : antecedents of tourists' continuance travel intention from extended theory of planned behaviour
Thanh-Binh Phung; Thi Mai Phuong Bui; Doan Viet Phuong … - In: International journal of green economics : IJGE 17 (2023) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10015064520
Cover Image
The study of consumers' post-purchasing behavioural intentions towards organic foods in an emerging economy : from the S-O-R model perspective
Thanh-Binh Phung; Cong-Minh Tran - In: International journal of services, economics and management 15 (2024) 1, pp. 84-100
Persistent link: https://www.econbiz.de/10015069438
Cover Image
The study of revisit intention of tourists : the case of ecotourism in Vietnam
Thanh-Binh Phung; Vo Tien Dat Do - In: International journal of green economics : IJGE 18 (2024) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10015064535
Cover Image
The antecedents of tourists' continuous usage intention of self-service technology in Taiwan
Wu, Cedric Hsi-Jui; Phung, Thanh-Binh - In: International journal of business information systems : … 38 (2021) 2, pp. 281-298
Persistent link: https://www.econbiz.de/10012695206