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Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric - In: Journal of service management 34 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
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A framework for designing visitor experiences in branded tourist attractions : insights from a luxury Cognac brand
Ponsignon, Frédéric; Holmqvist, Jonas - In: Journal of vacation marketing 31 (2025) 1, pp. 240-253
Persistent link: https://www.econbiz.de/10015190414
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Liminality in customer experiences : the uncertain outcome of employing liminal spaces for customer escapism
Holmqvist, Jonas; Ponsignon, Frédéric - In: Journal of business research : JBR 186 (2025), pp. 1-8
Persistent link: https://www.econbiz.de/10015158106