Automobile industry has become more competitive in recent years as customers’ expectations are ever changing. As the nature of the environment grows more competitive, the demand to meet customer expectations has grown significantly. One of the key pieces of information that would assist car...

This study focuses on customers’ various shopping motives through Omni-channel adoption and level of attainment of shopping motives. Customers adopt different channels and integrate the evidence to reach the optimal shopping motives. The purpose of this study is to identify the shoppers’...