Buyer behaviour modelling of rural online purchase intention using logistic regression
Thangaraja Arumugam, S. Shahul Hameed, M. A. Sanjeev
| Year of publication: |
2023
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|---|---|
| Authors: | Arumugam, Thangaraja ; Hameed, S. Shahul ; Sanjeev, M. A. |
| Published in: |
International journal of management & enterprise development : IJMED. - Genève : Inderscience Enterprises, ISSN 1741-8127, ZDB-ID 2204988-5. - Vol. 22.2023, 2, p. 139-157
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| Subject: | service quality | enjoyment | trust | website quality | returns | information quality | past experience | online shopping | logistic regression | modelling | rural | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Website | Regressionsanalyse | Regression analysis | Ländlicher Raum | Rural area | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMED.2023.130153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316668